Clotaire Rapaille Theory Reptilian Brain

CLOTAIRE RAPAILLE THEORY REPTILIAN BRAIN FREE AND STRONG

Academics write him off as both irrational and behind the times, rival market researchers accuse him of being simplistic and a shameless self-promoter вЂ” but an impressive roster of Fortune 100 companies have engaged his services and come back for more again and again.Rapaille subscribes to the triune brain theory, which describes three distinct. From his flamboyant appearance (he swans around in a cravat and black velvet frock coat, drives a Rolls-Royce, plays polo and lives in a restored industrialistвЂ™s mansion in Tuxedo Park, N.Y.) to his sweeping pronouncements on the вЂњarchetypesвЂќ underlying various national cultures, he tends to elicit either rapt attention or dismissive scorn. Getting that wow response is the root of RapailleвЂ™s work.Clotaire Rapaille is a controversial, often outrageous figure, an anthropologist turned marketing guru and Frenchman turned American. Love and hate), and the cortex governs intelligence, including rationalization (price and money). The limbic brain governs emotions (i.e. What is the reptilian brain The reptilian brain, the oldest most primitive part of our brain otherwise known as the amygdala, governs our instincts of attraction and survival.

Clotaire Rapaille Theory Reptilian Brain Free And Strong

MacLeans theory of the reptilian.RapailleвЂ™s latest book, вЂњThe Culture Code,вЂќ offers a few fairly predictable (if not necessarily inaccurate) conclusions, such as the fact that Americans view money as a badge of personal worth and oneвЂ™s work as вЂњwho you are.вЂќ But some of the code pairings have a startling, metaphorical potency that feels genuinely insightful. Dominick says, The correction to existing branding practices and playbooks is that they dont have an accurate model of the mind, a.k.a your willpower (decisions) and your reality (perception).Reptile Brain Comic Book: Clotaire Rapaille (Author Of The Culture Code). Dominick Ohrbeck from HeartBrain Media discusses reptilian brain marketing vs. These sessions allow him to tap into what he calls the вЂњlizard brain,вЂќ a center of primal impulses, needs and memories that he calls вЂњimprints.вЂќ When it comes to decision-making, we may offer excuses from the cortex (вЂњI want a car with great safety featuresвЂќ), but what really motivates us are the primitive emotions of the lizard brain (вЂњI want a car that makes me feel free and strongвЂќ).The HeartBrain Model. Interviews - Clotaire Rapaille The Persuaders FRONTLINE.RapailleвЂ™s method involves a three-stage focus group process, one that starts with the rational aspect of the participantвЂ™s experience вЂ” the вЂњcortexвЂќ as Rapaille calls it вЂ” then moves on to a more creative, storytelling portion targeted at the вЂњlimbic brain.вЂќ The final stage, during which the participants are encouraged to lie on comfy cushions and dig down to their earliest memories of вЂњcarsвЂќ or вЂњcoffeeвЂќ or even вЂњseduction,вЂќ is the only one that really counts for Rapaille. CLOTAIRE RAPAILLE: My experience is that most of the time, people have no idea why they're doing what they're doing.war and the reptilian brain Tell Me, Brain, Give It To Me, Interview.

Salon called up the richly accented Rapaille at home, and then later on his BlackBerry as he sped down Route 4, to hear his thoughts on love American-style, what a politician needs to do to win the White House and why religion in the U.S. вЂњYou canвЂ™t really understand one culture unless you understand other cultures and compare,вЂќ he states. Rapaille grew up in France during World War II, and moved to America as an adult, but he considers himself to be American at heart and his upbringing has given him a valuable perspective on his new home.

I didnвЂ™t want to be with the French, these losers. Then a big guy came out of the turret, and gave me chocolate and chewing gum and took me for a ride! How can you beat that? My imprint was that I wanted to be in that tank, to be those guys. I remember the colors, the smells, everything. An American tank came out of the forest, with a white star. Then one day, I saw the Germans throwing off their helmets and running away. You spent your childhood in France, presumably receiving a lot of French cultural imprints, yet you consider yourself an American.If I go back to my first experience during the war in France, the Germans were running the show and the French were trying to escape or survive.

A lot of your critics have accused you of trafficking in stereotypes. An issue that is very unique to America is that you can choose to be American, but you cannot choose to be German or French, which is why they have so much trouble with immigrants over there.So you believe that through an affinity with a culture, and an early positive imprint of it, and then immersing yourself in it as an adult, you can absorb some of those imprints even though youвЂ™re not a child?I went back and forth reading this book between scoffing at some of your statements as simply cultural stereotypes and finding them illuminating. But there are some elements of me that make me more American than many Americans. My relationship with cheese, food, love and women is very French. Now I still have some French imprints. I said: IвЂ™m sorry, he wasnвЂ™t on the tank.These imprints are so strong that they dominate the others.

You can find Americans who are not interested in money. There are people in France who are not arrogant. I make it clear in the book that IвЂ™m not telling you everybody is like that. People say itвЂ™s simplistic, clichГ© and stereotype.

ThereвЂ™s a reason why they are there. IвЂ™m not telling you that every Japanese is going to kill himself this way, but this is available.Stereotypes never exist randomly or by accident. In Japan a few months ago, three bankers who were bankrupt went to a hotel and opened their stomachs with swords. That reference system is not available in American culture. So when we speak about killing yourself, for example, you never find an American man going to the kitchen, taking a kitchen knife and intentionally opening his stomach. We have what I call a reference system thatвЂ™s available to everybody in a given culture.

That is the reptilian brain of America. Do you think thatвЂ™s a significant change?In America, we want big, powerful cars. We are concerned about the spiritual dimension all the time.You say that these things change very slowly.What about fashions? YouвЂ™ve advised the manufacturers of SUVs and other big vehicles, but more energy-efficient cars do seem to be coming back into vogue. We give so much to charity and are so concerned with religion. The American might be very materialistic, but the other side is that we are very idealistic. The reality is that behind that you have some tensions.

TheyвЂ™re destroying themselves.To be an American you have to have a big dream, for you, for your family, for the world. Now, I choose to be American because IвЂ™d rather be part of an adolescent culture than a senile culture.You feel that France is a senile culture?Oh yes, theyвЂ™re almost committing suicide right now. I want to have fun, to be rich and famous now, to play. We have a hard time with our children because how can adolescents raise adolescents? I donвЂ™t want to know what IвЂ™m going to do when I grow up even if IвЂ™m 75 because I donвЂ™t want to grow up.

I donвЂ™t mean consciously, but if I do it right the first time, then what do I do next? What do I learn? In this attitude, there is a lot of wisdom.When it comes to hard work, in America there is an element thatвЂ™s like obsession. Americans donвЂ™t want to do it right the first time the way the Japanese do. I did a lot of research about quality, comparing Americans with the Japanese. Yet there is this ability to do things, and thatвЂ™s because we learn by making mistakes. On the other hand, because we donвЂ™t know itвЂ™s impossible, sometimes we do it.You say that a Frenchman says, вЂњI think,вЂќ while an American says, вЂњI do.вЂќ How do you reconcile this immediate gratification impulsiveness with the famous American industriousness?For an American, if you think too much something is wrong with you.

You can only discover who you are if you try. ItвЂ™s why you have all these self-help books and all the people helping you to discover who you are. We are in permanent search of identity. We work so hard because you have to make it, to prove who you are.

But you donвЂ™t think itвЂ™s that significant.Well, there is a culture war, the nation is divided in many ways and so on. You canвЂ™t do that in many other cultures.Right now, most Americans are convinced that the nation is profoundly divided by this gulf between red and blue states. This is why people reinvent themselves so often in America, which I love. Always more.So the energy and desire to prove oneself is behind the work ethic, rather than some mature notion of responsibility?Absolutely.